Paintless dent removal is a process (more like an art) in which small dents or dings are removed without the need of refinishing. The tech. uses "picks" (an array of rods of all lengths & tips) to gently massage out the dent from the inside. there are many factors that contribute to a successful job including: access to the area behind the damage, location of the damage-if it is directly on a bodyline it is very difficult to push it out, size of the damage- I've seen these guys work miracles but sometimes dents are just too big, & paint damage- if the paint cracked on impact it usually gets worse when it is massaged out. These are just to name a few. As far as price, it will always vary from tech. to tech. the latest I've come across was $100 for the first panel & $80 for each additional panel.*NOTE* these prices were for panels with 2-3 dings each, panels with excessive damage & hail damage are usually done on an "estimate basis"